Boutique aggregator Nationwide Lending Group has launched its strategic alliance program between brokers and accountants, following an 18-month “proof of idea” pilot marketing campaign.
The Accountant-Dealer Collaboration Program was designed particularly for brokers and has been developed to fulfill the rising requirement of accountants’ purchasers looking for funding for private and/or enterprise functions.
“NLG’s imaginative and prescient is to be recognised because the main supplier of finance and broking companies to accountants and the popular boutique aggregator to brokers in Australia,” mentioned NLG partnerships director Steve Lake (pictured above). “The official launch of this system is a major milestone in direction of attaining this purpose.”
Lake mentioned this chance allowed brokers and accountants to maximise this system for each entities.
“It doesn’t restrict the variety of relationships brokers have they usually can turn out to be a part of an accounting agency both as an worker or contractor,” he mentioned. “We take brokers by the journey in order that they have the instruments to have the ability to cater for accountants and purchasers corresponding to enhancing processes, understanding financials and firms buildings by to changing into finance specialists.”
Lake mentioned this system had partnership choices that offered brokers and accountants with varied levels of threat versus reward.
“The primary choice is to companion with an accountant by way of a reciprocal relationship mannequin to facilitate consumer funding necessities,” he mentioned. “Alternatively, accountants might elect to nominate an in-house, commission-only dealer as a contractor. Up to now, this has been the popular mannequin as a result of it’s a particularly cost-effective and versatile technique that extends the agency’s service proposition and diversifies income with out useful resource or accreditation constraints which incorporates the time, stress or expense of hiring a mortgage author instantly.”
Lake mentioned this system would profit brokers because it was about attracting extra enterprise into their brokerages.
“We discover by this platform it can enable brokers to construct a tribe of followers that like working with them and might turn out to be extra environment friendly and higher than ever,” he mentioned. “It additionally offers the chance for brokers to construct relationships between them and an accountant. It is a nice technique to construct a reference to an accountant by rising income and facilitate enterprise development by diversifying distribution and income streams.”
Lake mentioned this system was a bespoke initiative that advantages all stakeholders.
“It materially extends dealer’s and accountant’s service proposition, supercharges referrals and boosts lead technology. It additionally permits each professions to offer a extra holistic providing and ship distinctive consumer outcomes,” he mentioned. “Being able to formally collaborate with accountants to facilitate residential or business finance represents an amazing alternative to higher service purchasers.”
NLG will think about accounting companies of all areas of experience and places nationwide for this system and all NLG brokers can be part of this system at no further cost.