Should you’re like the bulk (together with myself), you probably took on a brand new DIY challenge through the lockdown. And in case you didn’t have a clue the place to start out, you probably went on YouTube to determine it out, proper? Maybe you occurred to stumble onto Brent Gentling’s DIY channel, BYOT.
Brent Gentling is the YouTube creator of BYOT (Convey Your Personal Instruments). He acquired his diploma in building administration and labored in varied roles within the building business. Brent began his YouTube journey in March of 2016 with the mission to assist others construct and create by educating in a enjoyable and academic manner. He averages about one million views per thirty days and has about 190,000 subscribers.
In at the moment’s episode, I had the chance to interview Brent and be taught extra about his journey and what it takes to achieve the DIY enterprise.
Brent’s Intro – How’d BYOT Come To Life?
Brent has a love for constructing. He discovered this out at a really younger age; He loved taking part in with legos as a child, and as soon as reaching school age, he determined to pursue his diploma in building administration. Quickly after graduating, Brent purchased his first home in 2010, and it wanted a whole lot of work. He needed to rework EVERYTHING. It’s the place he found YouTube could possibly be very helpful and informational.
Years later, he couldn’t discover any info on rising grass, which impressed him to create a channel. He made a video on methods to develop grass, and it obtained the ball rolling.
Brent stop his job in October 2019. At that time, he began creating content material full-time. He would discover building work and report content material.
Brent looks like his ardour for constructing is what differentiates him from different creators. He does a voice-over to verify to go over all the small print.
How Did COVID Have an effect on Your Channel?
He averaged about 250,000 views per thirty days earlier than COVID, and as soon as COVID hit, it skyrocketed to over one million views a month.
Initially of 2021, he determined solely to tackle initiatives that he may use for content material creation. About half of his content material creations are based mostly on building initiatives he’s taken on, and the opposite half are initiatives his family and friends want.
He prioritizes initiatives for content material creation as a result of curiosity of individuals.
Ex) He searched on Google how fashionable the key phrases had been “Learn how to construct a shed.” He seen that it was one of many high issues individuals had been looking for, so it decided he would create a “construct a shed” video reasonably than a video about transforming a rest room.
How Do You Handle Each a Enterprise of On-line Advertising and marketing and Development Initiatives?
I’m by no means afraid of taking up a challenge. Possibly about 50% of my movies are initiatives I made a decision to tackle that had been fully new. I prefer to be taught one thing new and don’t worry the unknown. It’s all about mindset.
Even when some initiatives are new to him, he makes certain issues are constructed correctly.
Tip: Ensure they’re into code
–When decoding codes, look if the challenge wants a allow. How tall are you able to construct one thing and not using a allow? (Each state is completely different, so you possibly can name the Constructing Division or whoever is dealing with the codes within the state)
Ideas for the Content material Creation Course of
- Discover an thought that you simply wish to proceed with that’s fashionable with the viewers
- Ensure to put up new content material each week reasonably than month-to-month
Purpose Behind Creating A number of Movies Relatively Than One Lengthy Video Finishing a Undertaking
He chooses to separate movies into completely different classes.
Ex) Constructing a Shed: Video 1 – Framing, Video 2 – Water Proofing, Video 3 – The Exterior of the Shed
It’s pleasing to the viewer as a result of they’re bite-sized, and it’s additionally simpler for him because the content material creator to provide content material weekly.
What to Rent Out and What to DIY
An expert ought to do electrical wiring and large-scale plumbing as a result of the results of poorly carried out jobs are catastrophic.
With regards to DIY’ing, portray is one thing that anyone can tackle.Earlier than taking up a challenge, ask your self:
- What’s your time price?
- What profit are you including to your own home?
TikTok vs YouTube: Brent’s Findings
By means of his expertise, he discovered that they’re each stand-alone companies. He hasn’t discovered that his TikTok movies introduced vital visitors to his YouTube channel. Nonetheless, it is a wonderful place to create content material for an viewers that solely desires to observe quick movies reasonably than longer movies. He additionally has utilized each platforms collectively to sponsors.
How Do You Make Cash On YouTube
- That you must have about 1,000 subscribers and 10,000 watch hours to receives a commission by Google (Google owns YouTube). It really works like this: Firms pay for the adverts positioned throughout the YouTube movies, and the longer individuals watch the video, the extra they’re uncovered to the services or products marketed. Content material creators obtain a small proportion again, known as a CPM (a greenback worth per thousand views). The greenback worth ranges drastically relying on the type of content material. Brent’s worth is $7-$9.
- It’s higher to have a number of incomes. Brent earns earnings in about 15 other ways. A technique is together with amazon hyperlinks. He’ll hyperlink instruments on Amazon and if individuals buy, he’ll obtain fee. Initially, he reached out to completely different companies/manufacturers desirous to work with them, however now that he’s greater, companies attain out to him. Typically firms give free merchandise, and others pay.
- Screwdriver (Phillips and Flat)
- Put money into high quality:
- Tape measure
- 2 ft degree
- Drill (Milwaukee, Makita, or Dewalt)
What’s Subsequent for BOYT
I’ve a five-year plan to be on HGTV. I plan to proceed producing content material on-line weekly, however I foresee extra vital initiatives, like constructing a home and displaying the entire course of ultimately.
If you need to hearken to this podcast episode, click on under.
To run a profitable DIY enterprise, there are numerous issues to contemplate. One should take into consideration on a regular basis, effort, and quantity of detailed work that must be put in to run a profitable DIY channel on-line. Brent Gentling, the YouTube creator of BYOT, shared his story and what he’s discovered within the content material creator world. It’s important to do your analysis and create content material based on what individuals wish to see. Wanting up fashionable Google searches is an effective begin. He additionally recommends posting content material each single week. It’s a good suggestion to make use of a couple of channel to achieve a broader viewers. Use TikTok to achieve audiences preferring shorter movies and YouTube for viewers who don’t thoughts watching longer and extra detailed movies. If you wish to monetize on YouTube, think about the next: reaching at the very least a thousand subscribers, getting at the very least 10,000 watch hours, reaching out to manufacturers who you wish to work with, and likewise wanting into a number of other ways of earnings, like together with hyperlinks to numerous merchandise so individuals can buy merchandise along with your hyperlink. Lastly, at all times be able to be taught extra on this ever-changing market.
Be happy to e-mail me with any suggestions or any feedback about this episode – till subsequent time!