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Curbing Distracted Driving Begins with a Dedication to Schooling and Enforcement

This submit is a part of a collection sponsored by IAT.

Solely 2.5% of individuals can successfully multitask even in the very best situations.[1] That’s not nice odds when you’re multi-tasking behind the wheel of a business car.

When multi-taskers get behind the wheel, the ramifications can turn into lethal. 9 individuals in america are killed each day due to distracted driving[2].

Something that takes time and a focus away from the highway contributes to distracted driving, together with texting, consuming and emailing. A multi-faceted method to finish this follow requires enforcement and dedication from all drivers — people to business fleet carriers.

Making an actual dedication to security

The Federal Motor Service Security Administration has strict insurance policies in place concerning cell phone utilization, together with civil penalties for drivers as much as $2,750 and driver disqualification for a number of offenses. Additionally they fantastic employers as much as $11,000 in the event that they knowingly enable or require drivers to make use of hand-held gadgets whereas driving.[3] However, it hasn’t made an affect on the general numbers.

As a substitute, reversing the distracted driving epidemic requires an actual cultural change agent, like what the Moms In opposition to Drunk Driving (MADD) initiative did for drunk driving. What started with one mom on a mission has successfully decreased drunk driving deaths by 50% since 1980.[4]

Fleet carriers should get entangled with sharing the dangers of distracted driving to assist save lives on the highway. Creating inner insurance policies and practices is a vital first step. When doing so, companies have two choices: to ban, or to strongly discourage distracted driving.

4 greatest practices for fleet carriers

The way forward for your fleet depends on drivers remaining centered and protected on the roads. If the unthinkable occurs and there’s a crash, you need to have a defensible coverage in place.

Listed below are 4 methods to guard your small business from claims and maintain your drivers from being distracted:

  1. Use emotion to drive house the stakes. Sharing private tales was a technique MADD decreased fatalities. Make use of a technique that features private testimony from an worker concerning the results of distracted driving or host somebody who has instantly been affected by distracted driving to talk to your drivers.
  2. Educate and prepare with correct info. In a latest survey on transportation danger, one-third of respondents reported they don’t have education schemes on the harms of distracted driving or tricks to keep away from these practices for his or her drivers.[5] When given correct, practical info, drivers will make the appropriate selection. Create a distracted driving program that raises consciousness.
  3. Implement insurance policies in place. In Hartford, Connecticut, driver cellphone use was decreased by 6.8% to 2.9% over three years by implementing utilization legal guidelines with the assistance of police.[6] Don’t simply have a no cellphone coverage, however reprimand publicly when incidents happen and incentivize adherence.
  4. Use telematics and in-cab cameras. “Belief however confirm” is essential for driver security. Recording driver actions could be very important if a collision does happen to show there was no incorrect motion. Going a step additional and utilizing telematics proactively can alert dispatch when a driver is on their cellphone or in any other case breaking distracted driving insurance policies. As a fleet service, you need to use this information to observe and enhance driver habits proactively to cut back legal responsibility.

Taking steps to forestall distracted driving reveals your dedication to conserving everybody protected on the highway protected. Committing to enforcement is essential to cut back legal responsibility and guarantee drivers are specializing in security day by day.

Contact IAT for extra info on find out how to create a program to forestall distracted driving and cut back danger.

[1] The Science Instances “Science Exhibits Multitasking Doesn’t Work,” July 2020.

[2] U.S. Division of Transportation Nationwide Freeway Visitors Security Administration “Visitors Security Information Analysis Observe: Distracted Driving 2019,” April 2021.

[3] FMCSA, “Distracted driving.”

[4] MADD, “About Us.”

[5] FleetOwner “Put up-pandemic distracted driving a surging concern, survey reveals,” April 2022.

[6] Chaudhary, N.Ok., Casanova-Powell, T.D., Cosgrove, L., Reagan, I., & Williams, A. (2012). Nationwide Freeway Visitors Security Administration. Analysis of NHTSA Distracted Driving Demonstration Tasks in Connecticut and New York pdf iconexternal icon(DOT HS 811 635). U.S. Division of Transportation, Washington, DC.

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