In case you at all times end up scrambling to create content material then you definately NEED to begin utilizing this month-to-month content material planning course of.
I’m going to stroll you thru the 5 steps I do initially of each month.
Not solely does it alleviate the stress of understanding what to publish about, nevertheless it permits me to get forward of schedule so I don’t really feel pissed off with my content material.
Step 1: Targets
Earlier than I begin the method of planning my content material the very very first thing I do is take a look at all of my gross sales occasions, vital dates, launches and promotions.
I need to make it possible for the content material I create aligns with my objectives and I’m not creating one thing only for the sake of exhibiting up on a social media platform or posting one thing new on my weblog.
Don’t skip this step within the course of.
Your content material is infused in all the pieces you achieve this when you’re planning you need to ensure that it helps all your gross sales actions.
We undergo totally different seasons in our companies so it’s vital that our content material strains up with what we’re doing. For instance, you is perhaps in a season of progress or launching a brand new product.
If that’s the case, your content material can be totally different for these sorts of issues. For this reason I at all times begin right here when I’m planning my content material.
You might also like: What’s an Evergreen Funnel?